Adidas is set to replace New Balance as Roma’s main kit supplier from the 2023/24 season. The news arrives just days after New Balance lost a lawsuit against the Giallorossi in court for breaking an agreement clause.
Latest reports from La Repubblica (via VoceGiallorossa) indicate that the club will benefit from a deal worth €5M per season – although the duration of the deal is yet to be revealed.
La Roma vince la causa con New Balance: via libera all’accordo con Adidas https://t.co/ZrIdgpESjQ pic.twitter.com/Fz2s8Zu2VY
— Calcio e Finanza (@CalcioFinanza) February 16, 2023
The Friedkins are aware of the financial boost Roma will gain from signing with Adidas as the principal sponsor. However, the major aspect of gaining more attention on the economic front remains the target of advancing further in competitions.
As the report says, the rest would be just a natural consequence. At the moment, qualifying for the Champions League and going deeper in the Europa League remains top priority for the capital club.
Jose Mourinho’s Roma have gradually upped the ante on the back of the inaugural Conference League victory last season.
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