Barring a legal miracle, Juventus won’t play in the Champions League next season. The missed income will force them to drastically cut costs. The Bianconeri will lose nearly one-fourth of their turnover. It has been over a decade since they haven’t participated.
According to La Gazzetta dello Sport, the prize money and ticket sales usually amount to €70/90M per season, depending on how far the team goes. The Old Lady registered its record (€127M) in 2016/2017. They have raked in over €800M for the past 11 editions.
Juventus bank on those profits to the point that the prospect of their latest capital increase in 2021 envisages advancing past the group stage in the Champions League. Sponsorship deals will be impacted as well. Their contract with Jeep has a €2M malus if they missed out. Moreover, the club will lose international visibility, and its prestige could take a hit in the eyes of potential newcomers. The valuations of their players could decrease too.
The Bianconeri will inevitably make moves to mend their finances, Calciomercato relays. They are set to part ways with a host of players. Four loanees, Arthur, Weston McKennie, Denis Zakaria, and Dejan Kulusevski, will return as their current teams won’t buy them out. While a clean sweep was improbable to begin with, the total tally would have amounted to €140M.
Not playing in the Champions League will have ramifications on the current Juventus roster as well. Adrien Rabiot is basically a lock to depart, and the manager might not tender an offer to Angel Di Maria. They will consider selling one between Federico Chiesa and Dusan Vlahovic to replenish their coffers. Given the situation, paying Massimiliano Allegri €14M to not coach the team isn’t palatable.
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