Napoli are tasting a high period, currently en route to their first Scudetto title for the first time in 33 years and in strong contention for the UEFA Champions League trophy. The Stadio Diego Armando Maradona has hosted 18 games during the 2022/2023 campaign, with the attendance growing week upon week.
According to Corriere dello Sport (via TuttoNapoli), the cumulative attendance through the season currently stands at 798,768 spectators between the Serie A, UCL, and Coppa Italia. It is expected to rise to up to 1 million by the end of April, with Milan (x2), Verona and Salernitana, Fiorentina, Inter, and Sampdoria all yet to visit the iconic venue.
Estimated #UCL revenue for Italian clubs. Source: @CalcioFinanza
Napoli: €66 million
Milan: €60m
Inter: €57m
Juventus €52m pic.twitter.com/1QeTF72ZqI— Patrick Kendrick (@patrickendrick) November 3, 2022
Although the income directly generated from the stadium is not yet transparent due to the club’s policies, it can be assumed the club has received circa €35M in revenue from matchday attendances – threefold compared to the entire previous season.
A change in sporting strategy by Napoli since the start of the present season has permitted them to excel across all fronts, augmenting their overall value through intelligent player recruitment strategies and earnings coming from merchandise and matchday.
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