![Juventus Icon, Long-Time President Giampiero Boniperti Passes Away](https://icdn.cultofcalcio.com/wp-content/uploads/2021/06/boniperti1.jpg)
Juventus Icon, Long-Time President Giampiero Boniperti Passes Away
Giampiero Boniperti died during the night in Turin because of heart failure. He would have turned 93 in July. He has been directly involved in Juventus, first as a player and then as an executive, for almost 50 years. He coined the motto: “Winning is not important: it is the only thing that matters.” He collected 444 appearances with the Bianconeri, forming a legendary trio with Charles and Sivori, and spent two decades as the president.