As the dust settles on the bombastic announcement about the start of the Super League, new specifics about its inner workings are being revealed. JP Morgan confirmed that they are financing it with a €3.5B investment. They will be equally divvied up among the 15 founding clubs in the form of a long-term loan. At the same time, the new organization expects to generate €4B revenue from TV rights and sponsorships, Repubblica and Financial Times reported.
The breakaway competition is estimated to guarantee its members €300M more profits in a short amount of time. Juventus’ stocks raised by 17% yesterday, Manchester United’s one by 9.5% at Wall Street. The teams are set to devote €434M in the next 23 years to support the growth of women’s football and youth academies, which is more than double what UEFA plans to invest in those areas. The winner will accumulate up to €290M in prizes, while the last-placed outfit will still get €135M, which is triple the amounts compared to Champions League.
The Super League will comprise a salary cap worth 55% of the revenue. Florentino Perez explained on Chiringuito TV: “There will be some sort of Financial Fair Play, it will be an important step to allow football to continue for a hundred more years. Everybody knows how much the players are making in the NBA, while is it not public here? We want to do like basket and simplify things. We will be supportive, the money will be distributed to everybody.” VAR will also continue to be incorporated.
On the timing of the Super League, the Real Madrid president announced: “We can start right away if we reached an agreement with UEFA, we hope to do so between now or August, otherwise we will wait a year. We do not want an abrupt break-up.”